Market research and technological surveillance of hass avocado and its derivatives

Estudio de mercadeo y vigilancia tecnológica del aguacate hass y sus derivados

Published 2024-07-01

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Vol. 21 No. 42 (2024): Estructura cristalina del superconductor
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Market research and technological surveillance of hass avocado and its derivatives. (2024). Revista EIA, 21(42), 4225 pp. 1-20. https://doi.org/10.24050/reia.v21i42.1751
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Mariana Ochoa Betancur
Facultad de Ciencias Agrarias y Agroindustria, Universidad Tecnológica de Pereira, Colombia
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María Camila Aguirre Arroyave
Facultad de Ciencias Agrarias y Agroindustria, Universidad Tecnológica de Pereira, Colombia
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Manuel Francisco Ochoa Mondragón
Centro de Desarrollo Tecnológico Agroindustrial, Universidad Tecnológica de Pereira, Colombia
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Johanna Andrea Serna Jiménez
Centro de Desarrollo Tecnológico Agroindustrial, Universidad Tecnológica de Pereira, Colombia
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The Hass avocado (Persea americana Mill) has become one of the most important agricultural products in Colombia, significantly increasing its production in recent years. Its properties and characteristics, mainly by its oil content compared to other varieties, as well as the composition of its peel and seed, generate high demands for the plant material in fresh and derived products in international markets. 

The purpose of this article is to present a technological and commercial perspective for the Hass avocado agro-industrial chain in Colombia, through technological surveillance of the pulp, seed and peel, market research and a global overview of consumption trends, which will generate possible applications and opportunities for the Hass avocado chain.

It was found that in 2022 Colombia ranked seventh in terms of the number of tons of fresh avocado exported. This figure experienced growth starting in 2018. Colombia's growing participation in avocado exports highlights the quality of its products, the improvement in the organization of the production chain and the capacity to adapt to global market trends, positioning the country strategically to take advantage of emerging opportunities in the avocado industry.

In terms of technological surveillance, the predominant CPC code for the disclosure of patents related to avocado, including seed and peel, is A61K8/922. This code focuses on hygiene in the field of medical or veterinary sciences, as well as on preparations intended for medical use, especially oils, fats or waxes of vegetable origin. This analysis highlights the various possibilities of incorporating Hass avocado in different product formulations, evidencing its promising incursion into different global markets.

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