CÓMO LLEGAN A LA DEFINICIÓN DE LA ESTRATEGIA LAS EMPRESAS LOCALIZADAS EN EL VALLE DE ABURRÁ (
CÓMO LLEGAN A LA DEFINICIÓN DE LA ESTRATEGIA LAS EMPRESAS LOCALIZADAS EN EL VALLE DE ABURRÁ (
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Este artículo está enfocado a entender las variables y determinantes de las ideas sobre cómo llegan a la estrategia expresadas por personas que trabajan en empresas localizadas en el valle de Aburrá. El método empleado para realizar la investigación que soporta este artículo fue de carácter exploratorio con enfoque cualitativo, recolectando la información mediante un trabajo de campo por medio de una guía semiestructurada de preguntas abiertas, para posteriormente hacer el análisis y observaciones finales. A partir de la integración de los resultados, se hizo una relación con varios autores reconocidos, tales como Alfred Chandler, Igor Ansoff, Henry Mintzberg, Richard Whittington, Michael Porter por citar algunos, para tratar de comparar los resultados de la investigación de campo con lo propuesto por dichos expertos en estos temas de la administración.
Abstract: This paper is focused on the understanding of the variables and determinants of the ideas about strategy and how to reach it, that were expressed by people who work in companies that are located in the Aburra valley (Medellin, Colombia). The methodology used in the research had an exploratory character, focused on qualitative aspects and was conducted by the completion of a questionnaire with open questions, which final results and observations were afterwards analyzed. After the integration of the results, these were contrasted with recognized authors, such as, Igor Ansoff, Michael Porter, Alfred Chandler, Henry Mintzberg, Richard Whittington, to mention a few, in order to compare the results of the field research with the proposals of such management theory experts.
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