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GRUPO EMPRESARIAL ANTIOQUEÑO 1978-2002 ANÁLISIS DEL MODELO EMPRESARIAL

GRUPO EMPRESARIAL ANTIOQUEÑO 1978-2002 ANÁLISIS DEL MODELO EMPRESARIAL



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GRUPO EMPRESARIAL ANTIOQUEÑO 1978-2002 ANÁLISIS DEL MODELO EMPRESARIAL. (2013). Revista EIA, 1(2), 41-52. https://eiaupgrade.metarevistas.org/index.php/reveia/article/view/131

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CARLOS FELIPE LONDOÑO

CARLOS FELIPE LONDOÑO,

Magíster en Administración (MBA Executive) de la Universidad de los Andes, Ingeniero Civil de la Universidad Nacional de Colombia. Rector de la Escuela de Ingeniería de Antioquia. Grupo de Investigación Gabis -Gestión del Ambiente para el Bienestar Social-, EIA.

NORA ELENA ACOSTA

Magíster en Administración (MBA Executive) de la Universidad de los Andes, Ingeniera de Sistemas de la Universidad Eafit. Gerente de canales de servicio para diez países de América del Sur en IBM.

Como se había planteado en el artículo "Grupo Empresarial Antioqueño. Evolución de políticas y estrategias, 1978-2002", publicado en el número 1 de la Revista EIA, el análisis de las políticas y estrategias del GEA debe conducir a un modelo que permita pensar y estructurar el futuro del Grupo, a la luz de los cambios queafronta el país y el mundo.

En esta oportunidad se presenta un análisis DOFA del modelo histórico del GEA, denominado "modelo de enroque", con una propuesta de un nuevo esquema de gobierno que responda en forma oportuna a las circunstancias cambiantes del mundo: el modelo de "holdings".

Abstract: As we had discussed in the article "Grupo Empresarial Antioqueño. Evolución de políticas y estrategias,1978 - 2002", published in the first edition of the magazine Revista EIA, the analysis of the policies and strategies of the GEA should conclude in a model that allows considering and structuring the future of the Group, in accordance with the changes that the country and the world are undertaking. In this occasion we are presenting a SWOT analysis of the GEA historical model, called "Modelo de Enroque", which proposes a new government plan that will efficiently response to the changing world circumstances.

 

 


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